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LingU

MKT201 Buyer Behaviour (3 credits)


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LingU

MKT203 Marketing Research (3 credits)


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LingU

MKT211 Business to Business Marketing (3 credits)


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LingU

MKT213 Be Your Own Boss – Entrepreneurship (from 2012-13)/ (GEB213) Entrepreneurship (from 2009-10 to 2011-12)/Entrepreneurship – Be Your Own Boss (in 2008-09 or before) (3 credits)


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LingU

MKT214 Marketing for Financial Services (3 credits)


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LingU

MKT220 Using the Internet for Learning and Research (3 credits)


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LingU

MKT221 Marketing in the Chinese Mainland (3 credits)


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LingU

MKT231 Advertising and Integrated Marketing Communications (from 2007-08)/ Integrated Marketing Communications (in 2006-07 or before) (3 credits)


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LingU

MKT241 International Business Management (3 credits)


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LingU

MKT247 China as a Business and Consumer Society (3 credits)


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LingU

MKT252 Consumer Culture and Values (3 credits)


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LingU

MKT254 To Care About Our Society - Social Marketing (3 credits)


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LingU

MKT255 Innovation in Practice (3 credits)


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LingU

MKT311 Selling and Sales Management (from 2011-12)/Salesmanship and Sales Management (in 2010-11 or before) (3 credits)


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LingU

MKT312 Strategic Brand Management (3 credits)


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LingU

MKT321 International Marketing Management (3 credits)


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LingU

MKT351 Retailing and Distribution Management (3 credits)


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LingU

MKT353 Services Marketing (3 credits)


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LingU

MKT355 Marketing Strategies (3 credits)


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LingU

MKT397 Special Topics in International Business (3 credits)


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LingU

MKT399 Special Topics in Marketing (3 credits)


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