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HSMC

BUS2001 Principles of Marketing

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Shared by Anonymous

2018-08-25

Professor: Mr CHAN Hung Fai, Sunny(陳鴻輝先生)


Course Description
understand the role of marketing;

collect information for effective marketing planning;

formulate a marketing strategy for competitive advantage;

make relevant decisions concerning marketing mix elements: product, price, place and promotion;

develop, implement and control a marketing plan; and

evaluate the social impacts and ethical implications of marketing.

Assessment
Class participation 10%

Assignments 30%

Test 20%

Examination 40%

Grading
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Teaching Skills & Others
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Shared by Anonymous

2018-08-25

Professor: Sunny Chan


Course Description
marketing strategy
Assessment
group project

midterm

final exam

class participation

mini presentation
Grading
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Teaching Skills & Others
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